Joseph Cohen is a highly accomplished technologist and serves as the President of Softsmart 2.0 Inc. In his latest endeavors, Joseph has played a pivotal role in catalyzing innovation within the automotive industry. He has harnessed the transformative capabilities of Artificial Intelligence (AI) and Machine Learning (ML) to introduce pioneering solutions that empower car dealerships to uncover wholesale opportunities, trade-ins, and diverse avenues for revenue generation.

With a career spanning over 25 years, Joseph has left his mark across an array of industries, ranging from Healthcare and Automotive to Recycling, Logistics, Accounting, Legal, Investment, Capital Markets, Trading, Banking, and Lending, to name just a few. His diverse experience underscores his versatility and adaptability in addressing complex challenges across sectors.

At the helm of Softsmart 2.0, Joseph has firmly established the company as a leader in the software development arena. His holistic approach encompasses both hardware and software infrastructure, and he has introduced an innovative product development methodology, drawing inspiration from industry best practices. Joseph adeptly leads a dedicated team of over 20 professionals, including engineers, designers, product managers, and project managers, fostering a culture of excellence and innovation within the organization.

Joseph’s career trajectory includes multifaceted roles such as System Architecture, Infrastructure Design, and Team Management, accumulated over more than 25 years in the technology sector. His coding proficiency, honed over 30+ years, stands as a testament to his profound technical expertise. What truly distinguishes Joseph is his unique ability to bridge the divide between technology and business. His deep understanding of business processes and financial operations, coupled with exceptional communication skills, positions him as a problem solver capable of delivering creative solutions to a wide spectrum of challenges faced by modern organizations.

Among Joseph’s notable achievements is his co-authorship of the best-selling book “The Web Programmer’s Desk Reference” in 2004. This monumental work, spanning over 1200 pages, achieved remarkable success, with over 20 thousand copies sold. This accomplishment underscores Joseph’s standing as an expert and thought leader in the dynamic landscape of technology.

In summation, Joseph Cohen’s illustrious career, marked by an unwavering commitment to excellence and innovation, has left an indelible imprint on the domains of technology and software development. His leadership and extensive experience continue to drive progress and transformation across a multitude of industries and beyond.